Privacy Policy


We are Parfumado B.V., a company registered in the Netherlands with the Chamber of Commerce number 68443048. Our office is located at Joop Geesinkweg 201, 1114 AB, Amsterdam. Parfumado B.V. processes personal data. When you visit our website or the Parfumado Shop, subscribe to our website, place an order on the Parfumado Shop, subscribe to our newsletter or register as an Interested Party, we process your personal data. We also need to process your personal data if you apply for a job with us.

We value your privacy and do everything we can to protect your personal data. We, therefore, want to inform you clearly about how we process your data, the purpose of the processing, how long we keep your data and how we protect your personal data.

We encourage you to read our Privacy Statement and General Terms and Conditions carefully before sharing personal data with us or entering into an agreement with us. If you still have questions after reading this Privacy Statement or our General Terms and Conditions, you can always contact us by sending an email to

This Privacy Statement concerns the processing of personal data. We understand this to mean the following:

Personal data: All information about identifiable natural persons. These are all data that directly or indirectly say something about you, such as your name, gender, age, email address, date of birth and your transaction data.

Processing of personal data: All actions we can perform with your personal data, including collecting, using, storing, adapting, forwarding and (partially) deleting your personal data.

Please note that we have no intention of collecting personal data from persons under the age of sixteen (16), unless they have obtained consent from their parent(s) or guardian(s) to enter into an agreement with us, or visit our website and/or Parfumado Shop. We try to verify that a person is over the age of sixteen (16) or that parent(s) or guardian(s) have given their consent but we cannot always verify this, which is why we recommend that parents or guardians are involved and/or monitor their children’s online activities.

In principle, we do not process sensitive personal data. This is data that is particularly sensitive due to its nature, such as data relating to race, ethnicity, political preferences and genetic data. Please do not provide us with such data. We do not need this data and therefore prefer not to receive it. If you do share this data with us, that is your choice.

This Privacy Statement applies to all the processing of personal data by Parfumado referred to herein, whereby Parfumado is the data controller in the sense of the General Data Protection Regulation (hereinafter: GDPR).

1. Which persons

We process the personal data of all persons with whom we have a direct or indirect relationship. This concerns the following categories:

- People with a Parfumado perfume subscription;

- People who have placed an order in the Parfumado Shop;

- Interested Parties;

- Persons participating in a survey;

- Persons who have expressed interest in our products and subscriptions through social media or otherwise;

-Persons applying for a job with us; and

-Business partners.

2. Source of acquisition

Parfumado processes the personal data that you have provided to us yourself. Among other things, you provide personal data when you create an account, complete a perfume or beauty quiz, subscribe, place an order in the Parfumado Shop and/or take a survey. We also process certain personal data if you contact us by telephone, website or email. You may also provide us with personal data when visiting our website and Parfumado Shop.

You are never obliged to provide us with personal data. However, if you do not wish to provide specific personal data, we will not be able to offer you certain services and products. When entering personal data, we indicate which data is necessary and which data is optional.

We can also obtain personal data through cookies and other techniques. For example, we may receive information from third parties, such as Google, about your approximate location. We use this information only to the extent permitted by applicable law.

We may also process personal data in light of a cooperation with a third company or another business activity. Data may be used for marketing purposes. This involves supplementing general profile data from third parties so that we can show you targeted content or offers. 

3. Purposes

We process your data for various purposes. The main purposes are described below. Other purposes for which we process data are closely related to the purposes described below. If we are going to process data for a purpose that is not related to the purposes below, we will inform you in a timely manner.

A. Customer relations and customer administration

It is necessary for us to be able to maintain contact with you. In order to optimise customer contact, we want to be able to analyse customer contact. We also process complaints by name in order to resolve them.

It is important for us to establish how our relationship with you came to be and to monitor it. We need to know whether you have placed an order on the Parfumado Shop, whether you have an active or inactive subscription, whether you are an Interested Party or whether you have come into contact with us in some other way. To this end, we process your name, address, email address, telephone number (if known to us), gender (if known to us), payment status, payment history, current order, order history, subscription status and the duration of your membership.

With regard to our B2B relations, we also need to be able to maintain contact and the relationship. For this purpose, we process name, address details, email address, telephone number (if known to us), payment status, payment history and current orders.

B. Customer satisfaction and service

Customer satisfaction is of great importance to us. An important part of our service is to advise on perfume and share inspiration related to perfume. You can contact us with all your questions about perfume. We provide a pre-selection and advise you which fragrances may suit you and that you may like. For this pre-selection, advice and inspiration sharing, we process your name, gender (if known to us), age group (if known to us), current order, order history, future orders, the perfume and beauty quiz (if completed) and your fragrance profile (if known to us).

In the context of customer satisfaction and improving our business performance, we also work with loyalty and referral programmes as well as customer satisfaction surveys. For this purpose, we process your name, address details, email address, gender (if known to us), telephone number (if known to us), payment status, payment history, current order, order history, membership duration, perfume and beauty quiz (if completed), fragrance profile (if known to us), any complaints by name and the feedback you give us in our customer satisfaction surveys.

In the context of customer satisfaction, we also consider it important to analyse which fragrances are popular among our customers and which are missing from our product range. This way we can estimate which fragrances we should buy and determine, for example, the fragrance of the month. For this purpose we process your current order, order history, future orders and subscription status.

We want to be able to detect and solve any shortcomings and problems with orders as quickly as possible for all our customers and business partners. Any shortcomings in the order are recorded so that we can analyse them and prevent them from happening again in the future. For this purpose we process your name, address details, email address (in case of shipment with track & trace code) and any complaints (by name). The same applies in the event of disputes. In the event of technical problems, we use the information necessary to identify and resolve the problem such as name, address, email, bank details, payment status, payment history, order history, membership duration, subscription status, IP addresses.

C. Marketing purposes

We like to be able to keep you informed about the latest Parfumado news, offers and promotions and also to share inspiration. In order to be able to contact you for targeted offers and promotions, we analyse your Parfumado (perfume and beauty) profile. You may be contacted via newsletters, promotions and sampling campaigns. Depending on our relationship with you, you will be approached for this. For this purpose, we process your name, email address, email preferences, address details, membership duration, subscription status, gender (if known to us), age or age group (if known to us) and other personal preferences or information as shared with us in the perfume and beauty quiz or surveys.

D. Targeted sampling campaigns & reviews

The Parfumado Group concludes collaborations with perfume and beauty brands that want to send samples of beauty products and perfume to our subscribers and Interested Parties.

We may approach subscribers and Interested Parties who have completed the perfume and beauty quiz to ask if they would like to claim a sample, or send our subscribers a sample based on the Parfumado (perfume and beauty) profile. After receiving the sample, we may ask you to give your opinion on the sample via a post-sample survey, and ask you to write a review. We share this information with Rocket Campaigns, part of the Parfumado Group, which shares it with the brand partner behind the sampling campaign. These reviews can also be used by the brand partner on their own website or on websites of retailers they work with. We will always inform you about this when we ask you for a review. For this purpose, we process your name, email address and the review. We can use the data from the post-sample surveys in general, anonymous reports and share these with the beauty and perfume brands behind the sampling campaigns.

We may also approach subscribers and Interested Parties to participate in the  Rocket Campaigns panel, where you have to complete an extensive beauty and perfume quiz. We process name, email address, perfume and beauty quiz results, gender (if known to us), age or age group. If you become a member of the Rocket Campaigns panel or otherwise request a sample, the Rocket Campaigns general conditions and privacy policy apply.

In addition, we can ask you to review products we offer on our Parfumado Shop and website. If you submit a review, we collect your email and IP address when you submit the review so we, alongside third parties that we work with, can verify the authenticity of your review and protect against fake reviews.

E. Delivery of perfumes, orders and samples

If you have a perfume subscription with us, place an order in the Parfumado Shop or participate in a sample campaign, we need to be able to send your perfume, order or sample to you. It is therefore necessary for us to have your address. We process your name, address, current order and in case of a package with track & trace code, also your email address.

F. Financial administration and accounting obligation

We need to process personal data to administer and check payments, authorisations and payment reversals. We need to store certain personal financial data for a longer period of time in order to comply with our legal obligation. It is necessary to process certain personal data in order to execute the payment. In this context, we process name, contact details, bank details, payment status, order history and payment history.

G. Recruitment

If you apply for a job with us, we also have to process personal data. This includes your name, gender, address details, email address, CV and cover letter. If you join us, we save the data that we are legally obliged to process such as name, address, age, bank details, as well as the information in your personnel file such as your employment contract and documents relating to it, as well as documentation relating to leave and performance.

4. Cookies

We use first- and third-party cookies on our website. Cookies are small information files that can be automatically stored on, or read out from, the device (including a PC, tablet or smartphone) of the website’s visitor. This is done through the web browser on the device.

We, as well as third parties, use cookies on our website for the following purposes:

- to enable the functionality of our website (technical and functional cookies);

- to gain insights in the usage of our website and to improve our website on the basis of this information (analytical cookies);

- to build a profile of online behavior and enable us to provide you with advertisements relevant to you (marketing cookies).

When you visit our website for the first time, we will display a message with an explanation about the cookies we use. We will ask for your consent to place the cookies, when we are required to do so. Please click here for an overview of the cookies we use.

5. Legal basis

If we want to process your personal data, we must have a legal basis under the GDPR. The GDPR recognises six different types of basis. We base our processing on four of these bases, which are described below.

We may also process your personal data according to two or more of these bases. 

A. Permission

If consent is given for the processing, you must give it to us explicitly and in writing. You may withdraw your consent at any time.

We base our processing on marketing purposes, such as efficient advertising and targeting, on consent. If you do not allow our cookies, we may not process your personal data which we need for effective advertising and targeting. We will also ask for permission to approach you with newsletters and promotions. Of course, you can always indicate that you no longer wish to receive these messages. Every newsletter includes an unsubscribe link.

If you participate in a sample campaign and share your information through a beauty and perfume quiz, post-sample survey or reviews and leave your email address (so that the beauty or perfume brand can contact you after the campaign), we will process this on the basis of consent.

B. Necessary for the performance of the contract

We may process personal data if this is necessary for the performance of our contract with you. The processing must be a natural consequence of the contract. We base the processing of our customer relationship and customer administration, perfume pre-selection and consultation, shipping of perfumes, orders and samples on this principle.

C. Necessary for a legal obligation

The processing of personal data may be necessary in order to comply with a legal obligation. This often involves a minimum length of time personal data is to be retained. This includes the processing of financial records and accounting obligations, purchase and sales records, and accounts receivable and payable.

D. Necessary on the grounds of a legitimate interest

Processing personal data is also permitted if this is necessary for the protection of our interests. We always weigh our interests against your interests, rights and freedoms before choosing to base our processing on a legitimate interest. We will then see, for example, if we cannot achieve the same objective in a different way without needing your data.

We base the processing of our analyses and forecasts on the principle of legitimate interest. With regard to our processing for the purpose of customer satisfaction, we base this on our legitimate interest as well as on the necessity to execute the contract we have concluded with you.

In the context of employee recruitment, we process personal data such as your name, email address, telephone number, CV and possible cover letter also on the basis of our justified interest.

6. Data sharing

A. Parfumado Group

Within Parfumado, employees have access to your personal data only to the extent that they need this data to perform their duties. All employees are bound by a strict confidentiality obligation. Parfumado, together with affiliated companies such as Rocket Campaigns, is part of the Parfumado Group. Within the Parfumado Group, your personal data may be shared, exchanged and combined. Personal data of users of Parfumado and Interested Parties may be shared with Rocket Campaigns for the purposes of targeted sampling campaigns. See also article 3.d (Targeted Sampling Campaigns) and also the privacy statement and general terms and conditions of Rocket Campaigns.

B. Third parties

We do not share your personal data with third parties, unless this is necessary in order to achieve the processing purposes, for example the targeted sampling campaigns, as described in this Privacy Statement (see article 3.d (Targeted Sampling Campaigns)) and the privacy statement of Rocket Campaigns.

As the data controller, we use processors who process personal data on our behalf. These processors are carefully selected and are bound by all agreements that are required to guarantee your privacy. We determine the purpose and means of processing. We have the final say. The processor handles your personal data in accordance with our instructions and security standards.

Data is only transferred to countries outside the EU to the extent that processors are engaged who process personal data outside the EU. It is also possible that our processors engage (sub)processors located outside the EU. It may happen that the brand partner of a (possible) sampling campaign is located outside the EU. We ensure that this data is protected in a way that is equivalent to that in the EU.

7. Retention of your personal data

The personal data will be kept for the duration of the execution of the contract. Thereafter, the data will be kept for as long as is reasonable in view of the processing purpose for which the data were processed. Where possible, data is pseudonymised or anonymised.

8. Security of your personal data

We do our best to protect your personal data. We do this by taking organisational and technical security measures. In doing so, we treat all personal data provided to us as confidential.

In this way we try to prevent anyone from accessing, disclosing, changing or otherwise modifying your personal data.

9. Your rights

We are entitled to process your personal data on the basis of the aforementioned grounds. But you also have a number of rights with regard to the processing of your personal data. Please note that these rights are subject to conditions.

For questions or complaints about the processing of your personal data, please contact us at

A. Right to clear information

You have the right to know what personal data we process, why we do so and how. By means of this Privacy Statement, we try to inform you as fully and clearly as possible.

B. Right of access and rectification

If you are interested in seeing the data that we process about you, you can request to see your personal data. We are obliged to comply with this request. If you believe that your data has been processed incorrectly or incompletely, you can ask us to rectify this (supplement or change)

C. Right to deletion of your data

You have the right to request us to delete all data we have processed about you. We do not always have to comply with this request. It may happen that we have to store certain personal data on the basis of a legal obligation.

D. Right to restriction

You can request us to temporarily restrict the processing of your personal data. This is possible if the data we have processed may be incorrect, the processing may be unlawful, the processing may no longer be necessary or if you object to our processing of your personal data.

E. Right to data portability

You have the right to request that we obtain or transfer to another party all personal data that we have processed from you in a structured and readable form. Transfer to a third party is only possible insofar as this is technically possible.

F. Right to object to processing

In some cases, you have the right to object to the processing of your personal data. Firstly, you can object to direct marketing, such as advertising that is based on a legitimate interest, i.e. for which you have not given your consent.

You can also object to the use of your personal data due to specific personal circumstances. This applies only if the personal data are processed on the basis of a legitimate interest.

If there are no compelling grounds for justifying the processing, we must stop processing your personal data.

G. Right not to be subjected to automated decision-making

You have the right not to be subjected to automated decision-making and you must not be subjected to fully automated decisions. These are decisions which, without human intervention, may significantly affect the person concerned or have legal consequences. If you have not paid your monthly perfume subscription fee, your subscription will be automatically cancelled as set out in our General Terms and Conditions. You can appeal against this by making your views known by email to and requesting human intervention.

H. Complaints and invocations of rights

If you have a complaint about our processing of your personal data or if you wish to exercise any of the above rights, we will do our utmost to resolve the issue with you. Within one month of receiving your request, we will let you know whether we can comply with your request. In the case of complex requests, this period may be extended by two months. Please note that we may request specific information to confirm your identity. This way fraud and abuse can be prevented.

If we cannot work it out together, you have the right to file a complaint with the Data Protection Authority at any time.

10. Amendments

We reserve the right to amend this Privacy Statement at any time. If any changes could be of interest to you, we will inform you in good time.

Version dated February 2022.