Hero image skin


5 reasons why you should go for a niche perfume

When we think of niche perfumes, we think of luxury and uniqueness. In the world of fragrances, we distinguish between two types: prestige and niche. Prestige perfumes can be found in your local perfumery and are from well-known perfume houses. Think of Chanel, Dior, Gucci... Niche perfumes are from smaller, often unknown perfume houses (unless you are a real perfume nerd like us). Niche perfume houses like to implement a higher level of luxury in their brand. This show is not only reflected in their packaging but in the fragrances themselves. By using rare, unique and often daring perfume ingredients, they create rare fragrance compositions. Niche fragrances are a rightful trend in our opinion, and therefore we would like to give you five reasons why you should go for niche from now on!

1. You smell unique

You have probably smelled them before: well-known perfumes and well-loved perfumes are worn by the masses. Someone walks by on the street, and you think: I know this perfume! When you wear a niche perfume, you never have to worry about smelling standards. When you walk by, people will say, "wow! You smell good. What perfume are you wearing, and where can I find it?" If this happens, you know where to send them.

2. You discover new scents

Most prestige perfumes, also called conventional perfumes, you know by now. Not that you literally know every prestige perfume, because of course, they all have a unique character. But you do know the type of perfume because, to be honest, prestige perfumes all have that same typical character. With niche perfumes, the situation is slightly different. The composition of the fragrance is very different from that of prestige perfumes, so your 'nose' has to get used to it. This is especially true when you are used to prestige fragrances. Discover something new, something you have never smelled before. Be blown away by special and unprecedented fragrances!

3. Discover new ingredients

Prestige fragrances are often less daring in their formulations and ingredient choices. They do not look beyond the standard composition and well-known ingredients, such as roses. In addition, synthetic substitutes are sometimes chosen instead of the natural ingredient. Niche perfume houses choose only the best, most desirable ingredients for their perfumes. And, most importantly, they are not afraid to experiment with them. This leads to unprecedented compositions.


4. Stimulating creative perfume houses

By choosing niche perfumes, you, as a customer, stimulate the possibilities of young, creative perfume houses. They get the chance to develop surprising new fragrances. In addition, young perfume houses often spend more time and money on the product itself than large perfume houses do, instead of on side issues, such as marketing. This way, they create more value for the customer, and we can enjoy these valuable creations.

5. Benefits such as vegan, natural, sustainable or cruelty-free

niche perfumes have many advantages. Niche perfume houses are often young companies, which is why they have recently developed brand identity. Themes such as sustainability have become increasingly important in recent years when establishing any new business. Therefore, you will notice that most niche perfume houses are consciously working on creating vegan products, cruelty-free testing and sustainable packaging.

We've selected 3 niche perfume houses that you probably don't know about yet:

Annick Goutal

Hero image skin

Eau du SudAnnick Goutal


Daniel Josier